Annalisa Audino
The health of the environment also involves ... boxes of shoes! It is a challenge, much less a joke, but the original and interesting project presented by Puma in London Design Museum. One of the largest companies of athletic shoes have in fact created a new packaging for the environment: it is called Clever little bag and replace the classic cardboard box with a heavy pack light, recycled materials and recyclable, and a fabric bag, reusable. the carton is not laminated materials so as not to create obstacles in recycling and inside there is the classic tissue paper so you do not have additional waste material: through the use of recycled PET bag outside then it will not serve carry the box into another plastic bag issued by the seller.
This phase "sustainable" production Puma foresees savings of over 60% of paper (approximately 8.5 tons) of water per year and the reduction of CO2 emissions. The project, described by the head Yves Behar and the president Jochen Zeitz, the initiative also combines eco innovation in the distribution system of products: the cardboard box that contains the packages will be replaced by lightweight stackable packages.
For over 10 years the company Puma is involved in environmental projects, with the goal of 25% reduction in the use of coal, water, energy, 25% reduction in waste production and increase the international production of accessories, sporting goods and technically feasible to meet the highest standards of environmental sustainability. The ultimate goal is then spread the presence of these environmentally friendly products at least 50% of the total products by 2015. "Despite projects and research - said the Chief Executive Jochen Zeitz - the company will not save money: do not expect it to be able to reduce costs, even in the short term, it could even be a negative economic impact on the budget, but certainly in the long term there will obviously environmental and economic benefits. Sustainability is necessary, considering the situation of our planet: we like the other companies we are late in taking responsibility and we can not wait for governments. The companies must lead by example. "
addition to the project, the original is the way we communicate: in addition to the normal press release to journalists, retailers and environmental research, the Puma has in fact devised a clever video about the initiative since its inception, ie from research, the solution put forward and from that found.
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