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Walking towards the future through a box: the new project Puma

Annalisa Audino

The health of the environment also involves ... boxes of shoes! It is a challenge, much less a joke, but the original and interesting project presented by Puma in London Design Museum. One of the largest companies of athletic shoes have in fact created a new packaging for the environment: it is called Clever little bag and replace the classic cardboard box with a heavy pack light, recycled materials and recyclable, and a fabric bag, reusable. the carton is not laminated materials so as not to create obstacles in recycling and inside there is the classic tissue paper so you do not have additional waste material: through the use of recycled PET bag outside then it will not serve carry the box into another plastic bag issued by the seller.

This phase "sustainable" production Puma foresees savings of over 60% of paper (approximately 8.5 tons) of water per year and the reduction of CO2 emissions. The project, described by the head Yves Behar and the president Jochen Zeitz, the initiative also combines eco innovation in the distribution system of products: the cardboard box that contains the packages will be replaced by lightweight stackable packages.

For over 10 years the company Puma is involved in environmental projects, with the goal of 25% reduction in the use of coal, water, energy, 25% reduction in waste production and increase the international production of accessories, sporting goods and technically feasible to meet the highest standards of environmental sustainability. The ultimate goal is then spread the presence of these environmentally friendly products at least 50% of the total products by 2015. "Despite projects and research - said the Chief Executive Jochen Zeitz - the company will not save money: do not expect it to be able to reduce costs, even in the short term, it could even be a negative economic impact on the budget, but certainly in the long term there will obviously environmental and economic benefits. Sustainability is necessary, considering the situation of our planet: we like the other companies we are late in taking responsibility and we can not wait for governments. The companies must lead by example. "

addition to the project, the original is the way we communicate: in addition to the normal press release to journalists, retailers and environmental research, the Puma has in fact devised a clever video about the initiative since its inception, ie from research, the solution put forward and from that found.

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Water, an increasingly valuable

Italy for the nation's wasteful consumption of water? According to the report "Blue Book 2010", the Belpaese occupy the top spot in Europe for water consumption per capita for most irrigated agricultural extension.

This emerged from the data file that takes stock of credit lines, demanding analysis of resource and infrastructure, investment and tariffs, service charters and performance. The sixth edition of the "Blue Book 2010", compiled by ANEA (National Association of authorities and institutions matter) in collaboration with Utilitatis, he photographed a picture is not rosy prospects of its national water system.

According 'OECD addition, the major consumption of water due to personal hygiene (33% for showers and bathroom sinks and 10%), followed by the use of the toilet (31%), from household appliances (11% to 3% for washing machines and dishwashers). consumption outside (gardening and swimming pools) only represent 3% of the total.

grow at the same time in our country's water charges, despite the provision of this service is still among i più economici: attualmente un metro cubo di acqua costa 1,37 euro, ma nel giro di dieci anni potrebbe arrivare a 1,63 euro. Per quanto riguarda la spesa media mensile di una famiglia di tre persone, quest’ultima si attesta sui 22 euro al mese, pari a un'incidenza dello 0,8% sul paniere complessivo della spesa.

La spesa media per il sistema idrico integrato si attesta a 134 euro l'anno per un consumo di 100 mc e a 201 euro l'anno nel caso di 150 mc. Come sempre, visto come è impostato per legge il sistema tariffario (sono inclusi i costi degli investimenti) si registrano marcate differenze tra le varie aree del Paese: gli esborsi più elevati sono stati rilevati in Toscana (193 euro l'anno per un consumo di 100 mc e 301 euro l'anno per 150 mc), mentre la spesa più contenuta é stata riscontrata in Molise (43 e 73 euro l'anno) e Lombardia (rispettivamente 60 e 91 euro).

In Europa le risorse totali di acqua dolce sono relativamente abbondanti (2,3 milioni di metri cubi l'anno) e solo il 13% di questa quantità viene utilizzata. Ma, in 12 Paesi concentrati soprattutto nell'area del Mediterraneo, c'è una situazione critica: Romania, Belgio, Danimarca, Grecia, Turchia, Portogallo e Regno Unito soffrono infatti di lieve stress idrico, mentre Cipro, Malta, Italia e Spagna si trovano addirittura worse off.

No water is wasted, even a simple gesture can help change the situation!

Article from Lifegate Alessandro Belotti

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War bottled water U.S.

Starting last September, the Seattle University has become the first to University of Washington that prohibited the sale of mineral water in plastic bottles, and one of the few in the world to have made this choice. The only water that you can drink throughout the campus, from food services to the library, vending machines, is that of the tap.

The real promoters of the initiative were the students who took the decision to stop selling bottled water for the following reasons:

-the need to maintain access to a universal right for all men and as such can not be commodified;
-the contribution that this choice can make to achieving global targets for reducing greenhouse gases that the campus has set;
-because the tap water in Seattle is one of the best nation in all respects.

The water is delivered from different fountains all clearly marked on the map of the campus are in buildings on campus where you can fill bottles, thermos bottles and jugs.
On campus you can purchase water bottles for $ 9.99 and contributing to a project that allows Haiti to have access to clean water. Part of the proceeds of the sale is donated to an association in fact, Engineers Without Borders ( EWB) that allows for each bottle sold to four Haitians to drink clean water for ten years. This is due to water treatment systems that EWB has won the country of Haiti and that also runs as a service.
The bottles have also been bought by Corporate Accountability International (CAI) with the logo of their campaign Think Outside the Bottle CAI and even here the sale of bottles raises funds for the campaign that promotes the spread of tap water. According to the Container Recycling
Institute Americans throw away each year 425 million plastic bottles and other beverage containers . The introduction of returnable containers for plastic and aluminum, the issuance of orders prohibiting the sale of bottled water and prohibiting the transfer of plastic bottles in landfills have been implemented to encourage recycling and reduce waste by a number of states, cities and universities.
Several states have implemented a vacuum system to make is to require that at the time of payment of a sum as a deposit that is returned when residents bring the bottles and cans in recycling centers. The states that have this system in force at the moment are: California, Connecticut, Delaware, Hawaii, Iowa, Maine, Massachusetts, Michigan, New York, Oregon and Vermont. Here are some examples of actions taken in various states.

North Carolina
indifferentiation You can not throw plastic bottles because of the ban on landfilling. Residents must deliver plastic bottles to recycling centers or through the service door to door if available.
Missouri
Although the state has not yet banned the use of plastic bottles and has initiated several recycling centers only accept that. Washington University in St. Louis have prohibited use within the campus.
Massachusetts
The state has banned the use of bisphenol A in plastic bottles and food containers. The city of Concord
voted in May 2010 for a ban on the sale of bottled water.

California San Francisco has banned the supply of bottled water in all its locations and also at public events. Expects legislation banning bisphenol A from bottles and food containers. L ' University of San Francisco has banned bottled water in July.
Minnesota
E 'became the first state to ban bisphenol A in baby bottles and bottles and other containers of food and drink to children. Several state universities such as Winona State University and Minnesota State University are working to achieve a ban within their campus.
Oregon
Again, there is a university that leads the revolt, is the University of Portland already has a prohibition in progress. The state is instead working on a bill with the study measures likely to encourage people to make the bottles for recycling.

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seems incredible. A Slow

seems incredible, yet still allow us to assimilate entire nations to their rulers.

seems absurd, but despite the tens of thousands of conflict RESOLVED by emperors, popes, conquerors, presidents, generals (for the need to accumulate money or strategic interests) are not yet all (the whole of humanity, including leaders) agree because of the serious human principles which are stained.

It is not so much a question of "original sin" because fortunately we are not all equal and therefore not all equally rated s discrimination and individualism (nationalism) due to different culture, personality, sensitivity, gender.

Yes, generally, no doubt because the woman is certainly less "guilty" at least historically man (the world has been and continues to be under the aegis of men) and then by default, to a mere question "structural" ( general willingness to donate and / or maintain life , administration and just distribution of goods, the preservation of harmonious individual or collective failure to transform the violence in their repressed sex drive) and when this occurs is not attributable to a sort of "male emulation."

So if the "original sin" is not that of recognition of the EDA is guilty without doubt the first step to a real evolution, human self-critique at 360 degrees, which is expressed in self male (against women) or in that of adults (usually male against / lle boys and girls) or in that of all rulers, secular and not (to the people against the which were committed all possible crimes and atrocities worst ).

Only an admission of liability may be the categorical assertion of difference and the driving force to want to do things differently, to take a new road, without the risk of re-encountering the errors already committed.

Moreover, if this were true there would have been a changing of the guard in charge, although this would not happen.

(can you imagine or Qaddafi's successor Putin or an African warlord who abdicated in favor of a woman?)

What is really puzzling is that all this would not require it waste of money or any kind of effort, if not of interest in not only its citizens but of every human individual, a pure act of selfless love, or anything else that is not already prescribed in the sacred texts so dear.

seems unreal to read or watch the debates in which they assume positions clear and decidedly contrary to those of your opponent when you read of deaths, wars, massacres, mutilations, rapes.

seems ludicrous that anyone would worry about those that explode in the air as a small group organized it and remove from your imaginary white phosphorus-related deaths, the military bombardment, ordered by another small group competitor, as you can be sympathetic to a child who is killed or maimed just because Israeli or Palestinian?

still seems crazy to justify massacres of innocent people, or at least do not believe that this is not enough to stand against all those who in one way or another make possible every day.

seems incredible, however, we still can not each and everyone to judge a human being (male) or mechanically (for ordering them) run a massacre or another (always male), that the order if this happens in a ' that war optic continuiamo ad accettare come parte integrante delle nostre vite...anzi di quelle degli altri!

Sembra anacronistico ma abbiamo ancora l"immaturità" di lasciar correre, di dimenticare o di far finta di niente e chi invece sembra farsene carico lo fa in maniera faziosa, schierandosi da una parte o dall'altra, adducendo motivazioni tra le più variopinte (che spesso legittimano la trasformazione della vittima in carnefice); ciò nella migliore delle ipotesi, alternativamente si tratta unicamente dell'ennesima affermazione del proprio Io e niente più.

E così si perde di vista l'importante, l'essenziale, ciò che fa indignare e per cui val bene worthwhile to spend resources: injustice, discrimination, violence, deprivation of liberty.

And by virtue of a relation, which would make a great film that Chaplin's genius , that is pure demagoguery, pure formality, pretense or enslavement, we allow ourselves the luxury of recognition of the thinking of not having (or able) to interfere in matters of others, believing that "others" are those four murderers, fanatics, selfish, thinking that everything they do but really to resolve disputes in decades in which losers are those who do not own anything and decide that only wish that someone else (anyone else!) helped them to finally live in peace and freedom.

But all this, moreover, is the national policy strategies (individual): despot is a despot if opposed to alliances, if not conducive to the establishment of the moment or you do not have enough resources to be able to object, and a despot is responsible dead when it constitutes an impediment to the realization of their business and must be overthrown, it stops when in fact be shown to possess the minimum dose of diplomacy or "availability" assicuragli necessary to support the other principles.

seems incredible but it is reality.

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"support" the future! Just an 'idea

Are you a fan of environmental sustainability? Are you convinced that the future of our society can not be separated by greater attention and greater respect for the environment? Are you planning an innovative project to develop sustainable environmental practices, but you lack the funds to build it? This is the contest for you.

happen tomorrow, the venture capital association Futura Italy, launches the second edition of Green Ideas for the Future , with the aim of promoting projects that focus on developing technologies and practices for environmental sustainability.

The best ideas will be transformed into reality, contributing to a greater part in environmental protection, through the dissemination of sustainable practices, and other economic and social development to a close at the future of new generations.

The competition divides the projects into two categories: projects "profit" and projects "nonprofit."

For the "Profit" business projects that will be assessed on those using innovative technologies or new materials have the objective of environmental sustainability. The winner will € 30,000 for the construction.

Section "No-Profit" is dedicated to environmental sustainability projects to be implemented within the government. The event winner will be realized through the efforts of "virtuous Towns 'and' young Anci" inside one of the municipalities belonging to the network.

To enter the competition you must complete the online form on the site of Italy Futura ed inviare il progetto entro le ore 12.00 del 31 ottobre 2010 .

Per chi volesse invece dare un’occhiata all’edizione precedente può collegarsi a www.sosteniamo.it .

di Rosa Clarino

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Boys Scurcola ask the mayor to abolish plastic bags

Riportiamo con piacere questa notizia da Scurcola Marsicana dove si evince il contributo che il nostro sito e la sua sezione scuole ha potuto fornire. We wish students and teachers a good job and not give up!

E 'in honor of Mayor Angelo Vassallo Pollica that pupils in primary and secondary Scurcola Marsicana have devoted their days to Clean Up the World "sponsored by Legambiente (Marsicano Circle) and the Town Council. The children along with teachers signed a letter of commitment with which they would promote the replacement of plastic bags in favor of reusable bags and biodegradable and to recognize and promote other behaviors of greater responsibility towards the environment.

Scurcola And the Mayor of the Municipality, which received the 78 pupils delivered a letter requesting the commitment to:

pass a resolution imposing a ban on plastic bags, citizens and businesses of Scurcola Marsicana (the law passed in 2007 which imposed the ban in 2010, was

extended to 2011 or even in 2012) and the Mayor was asked

"Why use a plastic bag for a few minutes if it lasts 100 to 400 years? Why have them for pennies or for free and then pay dearly for the rest of our lives if:
- an unnecessary waste of resources and non-renewable energy comes from oil;
- defiles and pollutes for hundreds di anni ogni luogo del pianeta

- Per opera di agenti naturali e attraverso scarichi e corsi d’acqua raggiunge mari e oceani dove diventa un serial killer.

I sacchetti uccidono ogni anno oltre centomila esseri viventi: mammiferi marini, tartarughe, uccelli,... che li inghiottono scambiandoli per cibo o che vi rimangono intrappolati morendo per fame o asfissia. “

Il Sindaco HA RACCOLTO L’APPELLO DEI RAGAZZI E si è impegnato a riportare in sede di Giunta e anche di Consiglio, la proposta di cui si è dichiarato subito entusiasta, ricordando come è necessario e fondamentale che siano i ragazzi ha prendere delle iniziative assumendosi delle responsabilità che appartengono a tutto il genere umano. “Sarete the next administration in this country and if you want to engage with these assumptions we are on track. "

The boys of 5th and averages will be responsible for the entire school year to pursue a range of activities relating to: 1) the census within their own families of bags that end up in the house, 2) awareness and information at the business of his country, trying to promote a genuine first to campaign against plastic bags. See you next year, and then who knows maybe Scurcola disappear permanently plastic bags.

Section by: www.terremarsicane.it

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"Planet Open Ideas" Sony and WWF together for the good of the planet

Valeria Rocca

Communicate and share ideas to discover how today's technologies can be the solution to the problems today's environmental. And 'this, in short, the challenge of the project "Planet Open Ideas" designed by Sony, in collaboration with WWF.

Assuming that the environmental problem is a global issue in everybody's eyes, why not try to face it together? Sony and the WWF surprise with a new idea: crowdsourcing, namely the sharing of ideas and innovative proposals on a web of individuals and groups keen on cooperation with experts.

Sony introduces himself as "open enterprise," basing the project on the idea that each of us can make a big contribution in a virtual laboratory. What counts here are the thoughts, ideas, creativity and communication. The aim is to create a flexible network for positive change. By entering the site

Planet Open Ideas by Oct. 10, you can submit your ideas and join the Community. The 30 best concepts will be chosen by a panel of experts (The selection criteria will be the environmental impact and feasibility), and analyzed and compared in the community in the month of November.

The best design will be announced on 11 January 2011. The creator of the idea that wins will be invited to collaborate with Sony's engineers and experts from WWF to further development of his concept with other members of the community who have contributed to the improvement of the idea. To the skeptical team

Sony says, "We're not trying new ideas to create eco-friendly products. On the contrary, we are looking for radical new applications, unusual and incremental products and technologies have to deal with environmental problems. "

Enthusiast, also, the declaration of Jean-Paul Jeanrenaud, head of foreign relations at WWF International, said: "WWF is always looking for new ways to address the threats that endanger the planet. We are thrilled the collaboration with interesting ideas to manage some of the most important environmental issues. "

short, a project on paper, responsible for doing something good for our planet.