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"Planet Open Ideas" Sony and WWF together for the good of the planet

Valeria Rocca

Communicate and share ideas to discover how today's technologies can be the solution to the problems today's environmental. And 'this, in short, the challenge of the project "Planet Open Ideas" designed by Sony, in collaboration with WWF.

Assuming that the environmental problem is a global issue in everybody's eyes, why not try to face it together? Sony and the WWF surprise with a new idea: crowdsourcing, namely the sharing of ideas and innovative proposals on a web of individuals and groups keen on cooperation with experts.

Sony introduces himself as "open enterprise," basing the project on the idea that each of us can make a big contribution in a virtual laboratory. What counts here are the thoughts, ideas, creativity and communication. The aim is to create a flexible network for positive change. By entering the site

Planet Open Ideas by Oct. 10, you can submit your ideas and join the Community. The 30 best concepts will be chosen by a panel of experts (The selection criteria will be the environmental impact and feasibility), and analyzed and compared in the community in the month of November.

The best design will be announced on 11 January 2011. The creator of the idea that wins will be invited to collaborate with Sony's engineers and experts from WWF to further development of his concept with other members of the community who have contributed to the improvement of the idea. To the skeptical team

Sony says, "We're not trying new ideas to create eco-friendly products. On the contrary, we are looking for radical new applications, unusual and incremental products and technologies have to deal with environmental problems. "

Enthusiast, also, the declaration of Jean-Paul Jeanrenaud, head of foreign relations at WWF International, said: "WWF is always looking for new ways to address the threats that endanger the planet. We are thrilled the collaboration with interesting ideas to manage some of the most important environmental issues. "

short, a project on paper, responsible for doing something good for our planet.