Eleanor Ring
There are many companies who are affiliated with enthusiasm and commitment to European Week for Waste Reduction. These include the multinational Ikea, the furniture giant that for about fifteen years proves environmentally aware and sustainability beginning a journey that leads him to consider the environmental and social consequences of their business with obvious repercussions on the image of well-known brand.
Camerano shopping center in the province of Ancona - recently selected by "Common Riciclone - Special prevention" for the project from the social aspects of recovery and reuse of blankets that were donated to the poor and for 'installation of three water providers within the public spaces - has joined the Europe must act to reduce waste through a series of initiatives. In the next weekend (27 and 28 November 2010) will be an exhibition dedicated to the "Week" and all the environmental and social actions that IKEA has taken just for the prevention of waste.
During the exhibition will be distributed the official materials of the European campaign and has shown some video inside the restaurant of the store. Also in these spaces, from 15 hours until the close of Saturday 27, in collaboration with Regione Marche, smaller customers will be able to participate in "beating Reuse", workshops for learning through play, creative reuse, and to discover, develop and transform resources into some waste materials. Operators of playgrounds, Riu, involve children in the game of reuse in order to prove optimistic and that "Even in the face of a world increasingly overwhelmed by the waste is possible, indeed essential, to build a path for change, for a new relationship man-environment, through the concepts of conservation and development not only of objects and discarded materials, but also economic and social fabric and local cultures ", as stated in the press release.
Organizers estimated that about 10,000 visitors will be met. Tiziana Babuin, IKEA Family and Local Marketing Manager, spiega a Envi.info «La raccolta differenziata e il riciclo dei materiali rappresentano un impegno fondamentale per IKEA, in quanto ogni rifiuto creato e mal gestito è un costo per chi lo produce, per la società e per l'ambiente. Una corretta e meticolosa raccolta differenziata permette di ridurre gli svantaggi economici e ambientali creati dai rifiuti, trasformandoli in una risorsa. Per il passato anno fiscale, l'obiettivo internazionale fissato da IKEA della percentuale totale di rifiuti avviata a riuso, riciclo o recupero energetico era pari al 90%. L'obiettivo in Italia è stato quasi raggiunto con il risultato dell'87%, mentre per il negozio IKEA di Ancona è stato di 82%. In virtù di quest'impegno, l'IKEA Ancona could not proceed with the proposal of the Marche Region of the host in your shop Ludoteca reuse. The European Week for Waste Reduction represents a good opportunity to remind everyone of the need that everyone always assumes its share of responsibility towards the environment and people. For the 'IKEA Ancona host the games area of \u200b\u200breuse is also a way to encourage customers and employees to act in person, by practicing small, valuable devices in the home and beyond. "
And we believe, in light of what was said Ingvar Kamprad, the founder of Ikea, who in an interview for television svizzera TSR, ha fatto outing dichiarando di guidare un’auto vecchia di 15 anni, di volare in classe economica e di incoraggiare i suoi dipendenti a scrivere sempre su tutti e due i lati del foglio.
0 comments:
Post a Comment