They go to chat, use email every day, and enliven the forum on the network spends most of their spare time. They're good for a growing percentage of them is almost a second home. The usual under-25? Error. They are the "silver surfer" the soul of the last silent revolution, one of the surfers who will also have silver hair but little inferior to their grandchildren in terms of ease anywhere. One of the latest reports Nielsen them out in Britain as the real news: the over-55 in a year rose from 16 to 19 percent (+ 22%) compared to 2006, but at the expense of under-25 down 29 to 25 percent ( -16%). If the figure in itself may not be startled, however, indicates a "fundamental change" according to analyst Alex Burmaster of Nielsen Online.
For a look at our near future often just look across the Atlantic: in the U.S. for retirees from the network time is no longer taboo with 22 percent of +65 who uses it regularly. And the trend seems to be taking hold in Europe, the Nordic countries are acknowledging that the first - Britain in the lead - while the Mediterranean Italy and Spain remain behind. Even in Germany and France, according to Nielsen, Internet users over the past 55 years have grown an average of three points (from 18 to 22% in Germany, 17 to 19% in France during the period October 2006-2007).
with us and in Spain, instead of climbing over the central sections of the population. "Just think of the former 'geeks' who are now grown, are no longer kids but still have a strong presence on the web by going to swell the band of adults," said Cristina Papini, Sales and Project Manager at Nielsen Online. On the silver surfer we have a long way to go, but their presence is significant in the network and use that these navigators of the internet is ripe: "Their is a navigation informed, focused and functional sites of information to those services" says Papineau.
Something is happening. The latest report Censis / Republic reports that a fifth of those over 60 in Italy using the internet daily for more than an hour, "proving" according to director Giuseppe Roma "as the network of virtual relationships and online news has broken the resistance of the most refractory to digital technologies. " Perhaps a psychological resistance, rather than practical, but it clashes with the progressive computerization of key areas of everyday life, administrative practice to bank accounts. And who does not adapt is likely to remain out of play.
The hesitation towards the medium are almost never type "ideological." "The analysis of the situation in Italy takes a particular value, to be considered in perspective, because our country is one of the oldest in the world," said Raffaele Pastore, coordinator of communication Censis last report of 2006, which set a 3.8 per cent over the figure of the Italian-65s that go on the Internet at least three times a week. "Many aged people do not use computers because they are capable, but when it is explained that there then pushing you get shopping at home or you can pay the ICI or chat with her grandson, this resistance was overcome. You can almost think of a mathematical function: the so-called digital divide is killed as the greater ease of access and simplified the provision of services perceived as useful, "he continues. It is on this that we must move. The
means we still about a small elite among mature age people. But what does this elite online? He spends his free time, listen to the radio, meet friends, visit social networking sites: a point that was relevant, which makes you feel less alone, at all latitudes. And the sign of the times: just think of YouTube, where one of most downloaded star is a nice gentleman with the nickname that says it all: geriatric1927. More surprisingly, the silver surfer Italian inform you on purchases (66.7), make them (22.2) and perform administrative (66.7 percent). For most of their internet is useful, do not use it because it was able, much less why do not you wish to use or because they are not interested.
The general perception is changing, and we have well-established in Europe and the United States become more familiar multiply the initiatives to bring the band more mature network in many ways, from literacy classes targeted for software to simplify access and navigazione, che permettono di passeggiare in rete da subito, senza ostacoli. In parallelo l'entusiasmo cresce e il timore cala.
Ma allora il gap tecnologico ed il rischio ghettizzazione sono un'illusione? Esistono, esistono. E continuano a colpire in primis anziani, casalinghe e chi non conosce l'inglese. Il rapporto e-family 2007 di Confindustria Servizi Innovativi e Tecnologici e da ANIE dello scorso marzo indicava che le famiglie digitali sono ormai il 60 per cento. Ma il rovescio della medaglia è che un 40 per cento è ancora tagliato fuori da una fetta di mondo, virtuale e non.
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