from 12 to 19 February, while on the stage of the Ariston is alternate singers and international guests, all seasoned with a handful of gossip, rumors and scandals out of the theater, the streets of Sanremo will be filled with parallel events through Sanremoff. The now famous box of side events at the Festival of Italian Song designed by Morgia, is characterized by many events: showcases, book presentations, exhibitions but also debates, music and performance spaces.
The novelty really relevant to Sanremoff 2011, however, is the realization of Water Festival scheduled for Thursday 17 and Friday, February 18. This is one of many events coordinated by the referendum campaign " 2 yes to water the common good" , the initiative launched by the Italian Forum for Public Water movements to promote the two so abrogation referendum approved last January 12 by the Constitutional Court and the gathering of one million and 400 thousand signatures.
After selecting the winner, which will feature the campaign logo - a bull in the background of blue water with a hand on the pencil on the cross so poses - and video posts by Captain Jack and Peter Dale downloaded from the referendum, the next event on the agenda is the Water Festival in Sanremo.
The communicative approach of the two days will feature "flashmobs" in the center of Sanremo, made by street artists of the National Federation of Street Arts and activists of the Forum, the involvement of radio and television stations to issue interviews, a press conference CIMAP (Committee for the Defence public water Imperia) to present the Festival of Water and public meetings with voice, sound, images and readings on the water.
The two days will end Friday, February 18 with the free concert attended by Andrea Rivera, Niccolò Fabi, Simon Lawrence and the "Merchants of liquor" and "Nadamas. For those not able to go to San Remo, is also provided web streaming of the concert, which is accessible from the site of the European referendum.
"The Water Festival in San Remo on 17-18 February - says George Caniglia for the Coordination of Imperia Public Water - was chosen as the first manifestation di rilievo della campagna referendaria. Il Festival di Sanremo costituisce l’evento mediatico più importante dell’anno in Italia: un momento nel quale televisioni, radio, giornali saranno tutti presenti. È un’occasione irrepetibile, quindi, per poter farsi vedere e parlare al “grande pubblico”, perché siamo consapevoli che se vogliamo vincere i referendum dobbiamo arrivare a tutti. Quindi, oltre alla musica con il concerto finale, faremo animazione nelle strade e piazze di Sanremo con la partecipazione di Artisti di strada, migliaia di palloncini azzurri per coinvolgere, oltre che i media, anche le famiglie».
Quest’anno Sanremo non sarà ricordata solamente as the capital of Italian music and flowers, but also as a place of encounter and reflection on a current and delicate which is linked to the future of all Italian citizens.
By Silvia Musso
0 comments:
Post a Comment